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Seo services and their inherent pricing is something most of the time misunderstood mainly because out of the thousands “SEO companies” out there in the web just a few professional ones set their prices they way they should be. The a lot of questions come to mind but the most important one:
What are you buying actually?
Maybe on page SEO, Back links or link building, seo analysis or “site audit” ?
No. What you are really buying is visibility for your website or specific URL ( and this is very important) which in common SEO language is called Ranks.
Now cutting it straight to the point, for me at least 1 Project is 1 URL and in General those are ranked by a specific amount of keywords.
The pricing should be separated into Local SEO, Global SEO, E commerce SEO and Global SEO each one in 3 or 4 pricing categories depending on the Keyword difficulty.
The question is how do we establish Keyword difficulty?
That’s not a problem because there are many establish Analysis companies that will give the very approximate keyword difficulty index.